Role Of Intercultural Communication In A Business Organisation: Is It Important?
Role of Intercultural Communication in a business organisation: Is it Important?
The 21st century is known to be the "text savvy" generation, and by "text savvy", it is meant that today's generation depends highly on mobile phones and computers to communicate or socialise through different communication tools. Having said this, the highlight therefore for this century is obviously communication and eventually communication is the key ingredient for any business organisation. Communication can be defined as the process or act, where a sender (encoder) sends or encodes a message, through a medium or channel to the receiver (decoder) who understands or decodes the message, and sends a feedback to the sender (Fang, M. (2012) lecture notes, BUS 101, Carrick Higher Education Institute.) However, communication is not that easy when practiced in the actual world as there's always a barrier to it which makes it ineffective at times. Physical, perceptual, emotional and cultural, language, gender and interpersonal issues are all barriers to communication. However, the most important ones remains the cultural and language problem. Intercultural communication which is the process of communicating with a person speaking a different language or belonging to a different ethnic background, is therefore, the main concern in today's business world. Hence, this essay will outline the importance of intercultural communication in the business organisation, but will also highlight one major problem of intercultural communication.
Technology is moving fast day by day and it is causing globalisation and this is one of the most important aspects any manager of a business organisation has to cater for, as the more the business organisation is exposed to globalism, the more culturally diverse workforce they have to work with. Every country of the world has its own culture and culture is the main reason that differentiates one country from the other. The term culture has variously been defined and one definition of culture is "the sum of attitudes, customs, and beliefs that distinguishes one group of people from another. Culture can be defined as human creation (Freire, 1970). It is the human part of the environment (Wang, Brislin, Wang, Williams, & Chao, 2000). In other words, culture is the non-biological aspects of life. It is the process of generating and sharing meaning within a social system. This social system is comprised of values, norms and ways of behaving and so culture comprises the ways we interact, behave, and communicate with one another. People from different country behave differently and has their own lifestyle and way of doing things meaning that people are...
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Intercultural communication skills are those required to communicate, or share information, with people from other cultures and social groups.
While language skills may be an important part of intercultural communication, they are by no means the only requirement.
Intercultural communication also requires an understanding that different cultures have different customs, standards, social mores, and even thought patterns.
Finally, good intercultural communication skills requires a willingness to accept differences these and adapt to them.
A Starting Point for Intercultural Communication
A desire for intercultural communication starts from the point of view that communication is better if it is constructive, and does not suffer from misunderstandings and breakdowns.
Intercultural communication requires both knowledge and skills. It also requires understanding and empathy.
Effective intercultural communication is a vital skill for anyone working across countries or continents, including those working for multinational companies either in their home country or abroad (expatriates).
It is also crucial for anyone working with people from other cultures to avoid misunderstandings and even offence. Those studying languages often encounter issues of intercultural communication.
Knowledge for Intercultural Communication
Key areas of knowledge for those wanting to improve their intercultural communication are:
- Some knowledge of the cultures, organisations and institutions, history and general way of living of different communities and nations.
- Recognition that these aspects affect behavioural norms. For example, there is considerable ‘history’ between the Greeks and Turks, and therefore it may be considered potentially a problem to serve Turkish food to a Greek person.
- An understanding of how culture can affect communication and language. For example, people from Nordic countries are often said to speak more directly than native English speakers who tend to use more ‘polite’ language. Scandinavians in the UK have reported causing offence to English people by failing to say ‘please’ and ‘thank you’ enough.
- Some understanding of the conventions that may govern behaviour in certain specific intercultural environments, such as views on the role of women, or the licence (or otherwise) permitted to children.
- Crucially, awareness of your own and other people’s beliefs and values, and a willingness to recognise when these may clash.
- Sensitivity towards cultural stereotypes that may affect and interfere with intercultural communication.
Applying Your Knowledge
Once you have developed this knowledge and understanding, you can start to apply it to your communications across cultures and even languages.
Some useful starting points may be:
Demonstrate your willingness to meet others at least halfway by learning a few phrases in their language.
This is easy if you know that you’re going on holiday somewhere, but it’s also important for expatriate assignments and other business trips. A few phrases, even if it’s only ‘Good morning’, ‘good evening’, and ‘thank you’, will go a long way.
There are plenty of free language resources available on the internet so there is no excuse for ignorance.
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.
Talk to people who know the culture about common traps and problems.
Before you go, find people who know the region to which you’re travelling, and ask their advice. Ask your co-workers what people commonly do that’s just ‘wrong’, or what problems they have encountered, and learn from it. Listen carefully to their answers, including what they don’t say, as this can tell you a lot.
For more about this, see our pages on Questioning and Listening.
Adapt your behaviour, and don’t always expect others to adapt to you
This includes not being offended if someone unwittingly does something that you find difficult to accept. You don’t have to accept it, but it’s best to explain politely why you find it hard, not just go off in a sulk.
You may also want to read our page on the Ladder of Inference to be aware of some of the traps and miscommunications that are potentially possible.
Check your understanding and that of others
The best way to avoid misunderstandings is to listen carefully and check understanding regularly in the course of a conversation. Ask questions to make sure that you have understood, and ask others to recap what you have said to ensure that they have understood you.
For more about this, see our pages on Active Listening and Clarifying.
Don’t be afraid to apologise
You can usually see quite quickly if you have caused offence. The fastest way to manage that is to apologise, and ask what it was that you did. A confession of total ignorance will often go a long way to mitigate offence. Ignoring it will just offend further.
Use local television to learn about behavioural issues and norms
You wouldn’t want to rely on television dramas as your only source of information, but they can provide useful insights. In the UK, for instance, Coronation Street or EastEnders could give you an idea of what’s considered acceptable and unacceptable behaviour. Comedies are perhaps less reliable as they often use communication difficulties to generate laughs.
Reflect on your experience
As with so many aspects of life, a little reflection about your experience can help you to put it in context, especially if you are able to discuss it with someone else in a similar position.
For more about this, see our page on Reflective Practice.
An Understanding of Difference
Good intercultural communication fundamentally requires intercultural awareness, an understanding that different cultures have different standards and norms. But more, it requires an understanding that individuals are shaped, but not bounded, by their cultural background and that, sometimes, you have to meet people more than halfway.